About The Business Behind Sports
The Business Behind Sports provides independent commercial analysis of US soccer, international football, Norwegian sport and endurance events.
We examine how clubs, leagues, federations, stadiums, tournaments and participation events generate revenue, attract sponsors, support tourism and create value for host communities.
The analysis goes beyond results, attendance announcements and promotional claims. It asks practical business questions:
How does the sporting property make money?
What commercial inventory can sponsors buy?
Who controls ticketing, hospitality, concessions and venue revenue?
How does an event create tourism and hotel demand?
What public funding or infrastructure supports the property?
Which commercial claims can the available evidence verify?
Where do cost exposure and delivery risk sit?
What We Cover
US Soccer Business
Our US soccer analysis covers MLS, USL, NWSL, national teams, youth tournaments, academies, stadium development, sponsorship, investment and sports tourism.
Coverage considers how clubs and tournament operators monetise tickets, team fees, hospitality, concessions, parking, commercial rights, hotel demand and controlled facilities.
International Football Business
International football coverage examines club revenue, ownership, sponsorship, media rights, transfers, federation finance and tournament economics.
We also analyse the commercial business surrounding major international competitions, including sponsor rights, broadcast inventory, host-city agreements, ticket demand and visitor activity.
Norway Sports Business
Our Norway Sports coverage examines Norwegian football, endurance events, winter sport, extreme sport and internationally exportable sporting properties.
The analysis focuses on sponsorship, media value, public funding, host destinations, tourism impact and commercial development.
Endurance Events
Endurance coverage includes marathons, triathlons, cycling events, ultrarunning and destination races.
We examine registration revenue, sponsor inventory, participant demand, hotel activity, municipal support, operating costs and the commercial relationship between events and their host communities.
Independent and Evidence-Led
The Business Behind Sports distinguishes between organiser revenue, visitor spending, sponsor exposure, economic impact and private profit.
These outcomes are related, but they are not interchangeable.
Analysis is based on publicly available financial information, official documents, sponsorship materials, facility records, public budgets, pricing information, economic-impact studies and direct reporting.
Private contracts, complete revenue breakdowns, hospitality margins and audited profit-and-loss accounts are frequently unavailable. Where evidence is incomplete, the analysis identifies that limitation instead of presenting an estimate as a proven result.
The purpose is neither to promote nor attack a sporting property. It is to explain how the business works, who benefits, where commercial opportunities exist and which claims remain unverified.
Who This Is For
The Business Behind Sports is written for sporting properties, event organisers, sponsors, tourism organisations, host destinations, municipalities, sports commissions, investors, agencies, journalists and business readers seeking to understand sport beyond the scoreboard.
Commercial Analysis Services
The Business Behind Sports provides private, research-led commercial work for selected sporting properties, sponsors and host destinations.
Services include:
Sponsor-package reviews
Short sponsor briefs
Event business analysis
Tourism and host-destination assessments
Sports-property commercial intelligence reports
Clearly disclosed sponsored analysis
Ghostwritten commercial content
Commissioned work remains separate from independent editorial coverage. Relevant commercial relationships are disclosed where appropriate.
About the Founder
The Business Behind Sports was founded by Henry Galeano, an independent sports-business analyst, FIFA-licensed football agent and holder of a master’s degree in sports management.
His work focuses on the commercial structure behind football properties, sporting events, sponsorship, stadium development, endurance sport and host destinations in the United States and Norway.
His combination of sports-management education, commercial analysis and football-industry experience provides a practical perspective on how clubs, events, athletes, sponsors and host destinations create and exchange value.
For sponsor-package reviews, event business analysis or short sponsor briefs, contact The Business Behind Sports.
