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The Business Behind Sports

Does Louisville City Need More Seats?
Why Louisville City FC’s USL Premier application has created a permanent-seating question despite limited evidence of regular capacity pressure.
 • Henry Galeano
Will Copa América Return to the United States in 2028?
Why CONMEBOL may return to the United States—and what another tournament could mean for stadium revenue, host cities, tourism and Concacaf.
 • Henry Galeano
Inside Norway’s Record Nike Kit Agreement
The Norway national team Nike agreement is the Norwegian Football Federation’s largest single agreement, according to NFF.
 • Henry Galeano
Endurance Events Business: Marathons, Triathlons and Sponsor Value
Marathons, triathlons, road races, cycling events and extreme endurance competitions are participation businesses built around fixed dates, controlled…
 • Henry Galeano
Norway Sports Business: Football, Events, Sponsorship and Tourism
Norway’s sports economy extends beyond match results, medals and participation.
 • Henry Galeano
How the Norwegian Football Federation Makes Money
The Norwegian Football Federation business model combines sponsorship, ticket sales, FIFA and UEFA payments, merchandise, licensing, grants and other…
 • Henry Galeano
US Soccer Business: MLS, USL, NWSL and Youth
The US soccer business extends far beyond professional matches.
 • Henry Galeano
How Loggerhead Triathlon Creates Sponsor Value
How Jupiter, Florida’s heritage triathlon earns through race entries, corporate teams, sponsorship and coastal activation.
 • Henry Galeano
How Space Coast Marathon Turns Space History Into Demand
In Cocoa, Florida, USA, the state’s oldest marathon uses aerospace heritage, destination travel and a four-year loyalty series to build repeat…
 • Henry Galeano
How Grandma’s Marathon Drives Duluth’s Race Economy
In Duluth, Minnesota, USA, sold-out race demand and $39.4 million in estimated economic activity turn one June weekend into a major tourism and…
 • Henry Galeano
How Flying Pig Marathon Is Building Beyond Race Weekend
Cincinnati’s Flying Pig Marathon uses record demand and a $12 million capital campaign to expand its year-round sports platform.
 • Henry Galeano
How the Little Rock Marathon Pays for Itself
In Little Rock, Arkansas, USA, a self-supporting municipal event uses registration, sponsorship and visitor spending to support public parks without…
 • Henry Galeano
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